We’re gonna be frank with you and tell you that we know that shopping for and buying insurance is a big pain in the butt. We know. We know.
But sometimes life makes you do things you just gotta do, like—speaking of life— buying life insurance.
Why life insurance?
Well, we’ll go right ahead and tell you.
Think of this important financial decision as an emotionally driven one. It’s about keeping the promise to protect your loved ones for as long as they live in the devastating event that you die prematurely. It would be terrible to have an added layer of financial stress on top of losing you— their parent, partner, caretaker, or whoever you are to your dependents.
Life insurance is all about the future— planning for the unpredictable and sometimes painful future. The future that holds catastrophe, joy, fear, love, and insecurity all in the same hand.
We know and you know that you aren’t thinking about your future when buying life insurance.
You’re thinking about your family having enough to pay the bills, stock the refrigerator, and live comfortably. You want to make the transition from grieving to moving forward easier.
You want your kids to go to college.
You want your family to live.